Capturing Event Video is a Must-Do in 2026

The holidays are here, and I'm putting something special under the tree for B2B marketers who are ready to make 2026 their year of authentic storytelling.

Let me explain why I'm so excited about this—and why now is the perfect time to plan your event content strategy for next year.

The Low Hanging Event Video Content We Let Walk Away

I've been thinking a lot lately about what happens at conferences and industry events.

The conversations in hallways. The customers who share genuine success stories over coffee. The partners who light up talking about collaboration. The attendees who have those "aha!" moments during sessions.

Its so easy to capture real energy and compelling stories at events.

All of that authentic energy, those real voices, those compelling stories—they happen, and then they're gone.

Most companies spend thousands on event attendance. They send teams, pay for booths, sponsor sessions, host dinners. And when it's over? They walk away with a few photos, some business cards, and maybe a handful of social media posts that get lost in the feed within 48 hours.

The stories—the real, authentic, high-energy stories that could fuel their marketing for months—disappear.

I'm on a mission to change that.

What I Learned from Fortune 50 Brands

Over my career working with companies like Adobe, PayPal, Intuit, and Intel, I learned something crucial: the most powerful B2B marketing content doesn't happen in studios or on scheduled Zoom calls. It happens in real conversations, when people are energized, surrounded by peers, and speaking from genuine experience.

At Adobe, the Creative Leaders program captured our ideal customers sharing how Creative Cloud transformed their workflow at events where they were pleased to share their innovation and leadership. The peer-to-peer presenters and conversational energy in the room was so much more compelling than our presenting to them.

At PayPal, we built entire content series around real business owners sharing their stories—authentic voices that resonated far more than any corporate messaging could.

At Intuit, with the Firm of the Future content series, we amplified the accounting professional community's advocacy through strategic content capture, and it literally doubled our SaaS adoption rates.

The pattern was always the same: authentic voices, captured in the moment, strategically amplified.

Why Events Are Content Goldmines

Here's what I know about event-based content:

People are more authentic. There's something about being face-to-face, surrounded by industry peers, that brings out genuine insights. The polish drops. The corporate speak fades. Real perspectives emerge.

Energy is contagious. When someone just walked out of an inspiring session or had a breakthrough conversation, that enthusiasm comes through on camera. You can't manufacture that in a scheduled interview three weeks later.

Context matters. Capturing stories at the event where they're happening—whether it's your own conference, an industry gathering, or a customer appreciation event—adds credibility and relevance.

Efficiency compounds. When you can interview 15-20 people in a single day, you're not just creating content efficiently—you're capturing diverse perspectives that make your story richer and more compelling.

What I'm Offering in 2026

Starting in 2026, I'm bringing my camera, my professional equipment, and my years of Fortune 50 storytelling expertise directly to events. Here's what that looks like:

I show up at your conference, trade show, customer event, or industry gathering ready to capture authentic video interviews with the people who matter most to your business—customers sharing success stories, partners discussing collaboration, attendees offering insights, speakers extending their session content.

The Fractional Conference was so full of life and energy - each attendee had a host of reasons why it was a MUST attend. See the full video here.

I handle everything: the professional video and audio equipment, the setup, the interviews themselves, the immediate follow-up with participants. You get professionally edited video content delivered within two weeks—ready to use across social media, your website, sales collateral, email campaigns, and anywhere else you need authentic proof that what you do actually works.

The typical event generates 12-20 interviews, which becomes 30+ pieces of usable content that extends your event's value for six months or more.

The Holiday Offer: 25% Off 2026 Events

Here's my gift to you this holiday season:

Book me for any 2026 event by December 24th, and get 25% off my standard rate.

Why am I doing this? Two reasons:

First, I genuinely want to help mid-market B2B companies leverage events the way Fortune 50 companies do. You're making significant investments in event attendance—you deserve to get more than fleeting social posts out of it.

Second, I'm building my 2026 calendar now, and I want to work with companies who understand the value of authentic customer voices and are ready to capture them systematically.

This offer applies to:

• Conference attendance where you want me to interview your customers or partners

• Your own hosted events where customer stories would add value

• Industry gatherings where capturing attendee insights would benefit your content strategy

• Trade shows where professional video testimonials would enhance your presence

Whether you're an event organizer who wants to extend your content value, a B2B company attending conferences with customers, or a marketing team ready to turn events into content engines—this offer is for you.

Who This Is Perfect For

This approach works best if you're:

• Attending events where your customers, partners, or prospects will be present

• Organizing a conference and want to capture speaker and attendee insights

• Serious about building a library of authentic customer testimonials

• Ready to use video content strategically across your marketing

• Tired of letting great stories walk away when events end

You don't need to have everything figured out. I'll help you identify the best interview opportunities, develop the right questions, and create content that serves your specific goals.

Let's Make 2026 Your Year of Authentic Voices

I believe deeply in the power of real customer voices to cut through the noise of generic B2B marketing. It's not just what I do—it's my calling. I help businesses find their voice so they can find their people.

Events are where those authentic voices are easiest to capture, where energy is highest, and where the stories that drive real business results happen naturally.

If you're ready to stop letting those stories disappear and start building a content library that actually moves the needle, let's talk.

The 25% holiday discount is available through December 24th for any 2026 events. My calendar is open, but it's filling up as companies plan their conference schedules.

Reach out to me directly at [your email] or message me on LinkedIn. We'll discuss your event plans, the content opportunities, and how we can work together to capture the authentic voices that will drive your 2026 marketing.

Consider it my gift to you: the opportunity to make your event investments work harder, last longer, and deliver more value.

Here's to a 2026 filled with authentic stories, real connections, and marketing that actually resonates.

Ready to capture the voices that matter? Let's talk. Book by December 24th and save 25% on any 2026 event video interviews.

About Digital Artisans

Digital Artisans helps mid-market B2B companies find their voice so they can find their people. Through strategic user-generated content programs and professional video storytelling, we transform authentic customer voices into marketing assets that drive trust, demand, and growth. Learn more at digitalartisans.biz.