🎥 The Power of Personalized Video in ABM Campaigns

(Why 45 seconds of video can change how your best prospects respond)

Account-Based Marketing (ABM) is all about building relationships with the right accounts — not just reaching more people, but reaching the right ones with a message that feels tailored and human. And few things make that human connection like video.

Why Video Works So Well in ABM

It’s not just a hunch — the data backs it up.

• Video in email boosts click-through rates by 200–300%.According to sources like WebFX and Campaign Monitor, including video in marketing emails significantly increases engagement — largely because it feels human and easy to consume.

• Personalized video messages drive up to 16× higher response rates.Vidyard and Hyperise have found that when recipients see their name, company, or context acknowledged in a short video, they’re far more likely to click, watch, and reply.

• Video builds trust faster.The ability to see and hear someone creates an immediate sense of credibility and connection — something even the most polished copy can’t quite match.

How We Build These Campaigns

Our team produces 45-second branded talking-head videos designed for ABM delivery. We start by creating a master branded template — your logo, colors, music, and motion style — and then personalize the series for each target account.

Each video is edited, branded, and optimized for HubSpot, so you can easily embed them into:

• Email sequences

• Targeted landing pages

• Social remarketing or retargeting workflows

We manage reviews, consistency, and producer-level quality control across the content, so each customized video has a polished, personal touch.

The Bottom Line

In ABM, attention is the hardest thing to earn — and video is one of the most efficient ways to earn it.A 45-second video won’t just get someone to click; it gives your brand a voice, your team a face, and your message staying power.

If you’d like to learn more about setting up a custom video series for your next ABM campaign — or how we integrate this directly into HubSpot workflows (or not, we love all Workflows equally ;-) — reach out.

We’re happy to walk through examples and metrics from similar campaigns.